How is "splendor" significant in Cicero's rhetoric?

In Cicero's rhetoric, the term "splendor" is significant as it conveys the idea of brightness or brilliance, which can be interpreted both literally and metaphorically. This concept often aligns with Cicero’s emphasis on eloquence and the persuasive power of language. By utilizing language that shines or stands out, Cicero aimed to captivate his audience and enhance the impact of his arguments. The notion of brightness also parallels the clarity and effectiveness of rhetoric, as a brilliant expression can illuminate ideas and concepts for the audience, making them more relatable and compelling. Thus, a focus on brightness or splendor underscores the power of eloquent expression in Cicero's works, highlighting its role in persuasion and engagement.